The 存 brand is one of our most valuable assets. It tells our 50-years-strong story to our employees and external stakeholders, expresses our identity and builds a deep emotional connection with them. A brand can be so powerful that it often motivates a person to buy one product or service over a similar and equally good alternative. It is no wonder that a company’s brand has been described as “what our clients recognize and our competitors fear.”
We know that change within financial services remains a constant, and our clients are seeking a higher level of support from 存. Recognizing this as an opportunity, 存 has launched a refreshed strategy and brand positioning designed to reflect the role we play in helping clients and the industry navigate an increasingly challenging and competitive global financial marketplace.
We began rolling out key elements of our updated strategy and brand this past Spring, including a fresh new look. Our new visual identity includes aspects that reinforce optimism and a forward-looking approach. And, in September, we unveiled our new positioning line -金融市场. 向前.™ – which builds upon our reputation as a trusted steward, partner and strategic industry leader. Further, our new brand promise defines what we work to deliver as a firm:
To leverage our expertise, 创新有目的地, and deliver resilience and value so our clients and the industry achieve optimum performance.
New Mission and Vision
We also took this opportunity to review and, 最终, evolve our brand and culture framework, engaging with a wide group of employees, clients and other stakeholders to provide input to our new Mission and Vision statements.
我们的使命: To create opportunities for our clients and the industry to grow by protecting and advancing the global financial markets.
我们的愿景: To lead the advancement of the global financial markets as the most influential, strategic and tech-focused partner.
我们的品牌承诺, coupled with our mission and vision, collectively establishes a North Star for the organization and defines what we are working to accomplish for all our stakeholders. 反过来, we also updated our Values to speak to how we will operate as we successfully execute upon our mission and vision. While the values are new, they speak to enduring culture and qualities of 存. 我们的价值观是:
- 坚定的完整性
- 追求卓越的激情
- 坚定的伙伴关系
- Respect for Individuals
- Responsible Citizenship
Our refreshed strategy and brand positioning reinforce our unwavering commitment to delivering the best possible experience for our clients. And our renewed mission and vision statements demonstrate 存’s dedication to supporting the growth of the global financial markets and tackling the industry’s biggest operational challenges collaboratively.